OFOQ (أفق)

OFOQ (أفق), meaning “horizon,” is a Saudi construction and development company building the spaces, structures, and communities behind the Kingdom’s growth. The identity was designed to reflect the company’s core qualities of structure, precision, and permanence, creating a solid and considered presence suited to the ambitious developments shaping Saudi Arabia today. A signature pattern inspired by traditional Saudi Sadu craft forms the heart of the visual system, reinterpreted through a modern architectural language to establish a strong sense of place and belonging. The identity extends across the logo and wordmark, typography, colour language, print collateral, stationery, presentation panels, and a complete website, maintaining consistency across physical and digital touchpoints.